How To Choose A Brand Name
September 06, 2024 | How To Start Up A Business

Are you thinking about starting up a business? Here are my 5 tips on how to choose your brand name.
1️⃣ Creative
👉 This name is memorable, unique and a play on words. The name should reflect your ideas, values and company mission in a special way. What do you want to be known for? What adjectives come to mind when describing your business?
2️⃣ Connects
👉 This name evokes emotions for you, the founder and future customers. This name means something special to you or brings you back to a fond memory or place.
3️⃣ Protectable
👉 This is so important because you want to make sure it’s a name that can be trademarked in the future. A rebrand can literally cost you thousands of dollars. However, if you pick a name that can be protected and trademarked in the future you will save thousands, time and your mental health and energy. This is where you should hire an attorney to do a trademark search for you because you (1) want to make sure the name is not in use and (2) the name isn’t similar to someone else’s brand or name. We pour our hearts and souls into our businesses so don't let something like the name become an obstacle in your growth and success.
4️⃣ Valuable
👉 This name has no limits and can grow with the company because it doesn’t limit you to a certain product or service. Let’s say your brand name is Little Boujee Socks but eventually you want to also start selling clothing for dogs so that wouldn’t be the best name for you.
5️⃣ Memorable
👉 This name is easy to spell, say and is one or two words. This name is also easily remembered by your customers when trying to refer to you or remember who you are.